Australian floggers and repairers of cars and tires like to brand their enterprises with the name of a “legendary” racing driver or football “hero”, and/or to present their sales-simians as “great great guys”, and/or or present their proprietor as an “icon” of trustworthiness.
If any were to consider entering the automotive “game” in south India, they should be advised that the untoppable, “ultra premium”/ “iconic” brand name is already taken….
One Comment








