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Signage & Signification (#7 in series: unappetising, in “translation”)

 

On 25 May 2024 I took the photo as we sped by the pictured billboard.

It was lunchtime in Kashgar – the “fabled” Silk Road city in western China, where it is known as “Kashi”.

Doubtless, before it was “translated” into English, the description of the soup was altogether more enticing.

You may imagine that it would be hard to top this example of inaccurate translation delivering a very unappetising message, in “English”.

You would be wrong, as this series’ next chapter will show.

 

Published in Americas and Eurasia and Africa nature and travel photographs