…and a much more “benign” purchase: at least people stupid enough to believe false claims about a Calabrian chilli are not funding organised crime, murders, and the extinction of endangered mammals!
Reggio is famous for its allegedly-aphrodisiac chillies and for its particularly delicious tomatoes.
The tomatoes are indeed notably sweet and flavourful.
i took the photo in Reggio, Calabria on 18 September 2023.
As the next sign will show, tomatoes and chillies are not the only goods that are marketed “imaginatively” in Reggio.